IRIS Biz by YES Bank
A next-gen mobile banking platform for businesses
IRIS Biz is a new-age mobile banking app designed to provide a unified, seamless, and efficient financial management experience for business customers
Role
Lead UX designer | Screenroot
Conceptualisation, Information architecture, Stakeholder discussion, Wireframing, Prototyping and Testing
Team
1 UX Designer, 1 UI Designer,
Project Manager, Product Manager,
5+ Stakeholders
Duration
Dec 2023 - Feb 2024
Overview
YES BANK is a leading private-sector bank in India, offering innovative financial solutions across retail, corporate, and digital banking.
With IRIS Biz, YES Bank aimed to modernise business banking by introducing a fast, user-friendly, and feature-rich digital platform that caters to both YES Bank and non-YES Bank customers
BUSINESS OBJECTIVE AND REQUIREMENTS
The app is for
Businesses of all sizes with typical turnover range of 20 lacs to 250 cr. p.a.
MSMEs, SMEs, and large corporates
Decision-makers such as sole proprietors and business partners
Government institutions, MNCs, and conglomerates
Nature of Business -
Service providers, Retailers, Manufacturers, Importers , Exporters, Traders etc
Value Proposition
Account Management & Transactions
Empower users to manage existing YBL relationships and perform essential actions effortlessly
Open Access for Non-YBL Customers
Enable non-YBL users to explore and access key services, fostering wider adoption and customer acquisition
Cross-Sell & Up-Sell Opportunities
Showcase YBL’s financial products, including credit, lending, and investment solutions tailored for businesses
Smart Business Tools
Provide integrated solutions for taxes, trade finance, invoicing, and compliance, streamlining business operations
Value Added Services
Offer rewards, exclusive deals, a knowledge hub, and business insights to enhance user retention
"Existing platforms offer fragmented solutions, forcing business owners especially MSME's and SME's to juggle multiple apps for banking, managing and business growth. Our goal is to create a seamless, all-in-one financial platform that simplifies financial management and empowers businesses to scale efficiently. IRIS Biz should be a one-stop digital banking platform—helping businesses manage their finances, access capital and grow their business."
UNDERSTANDING USERS
744,512
Current account holders
70%
Sole proprietors & individual businesses
Diverse and evolving SME & MSME needs
Banking Needs
Seamless access to banking services such as account management, loans, and fixed deposits
Growth Needs
Tools for communication, advisory, and marketing to help SMEs expand
Business Operations
Support for payroll, logistics, manpower, accounting, and office supply management
Investment & Insurance
Financial liquidity, security, and industry-specific trading solutions
Infrastructure Needs
Access to real estate and infrastructure solutions for business expansion
25%
Registered on portal with active CAs
8%
Transacting users on the portal
(out of registered)
This highlights a gap in active usage, showing that many registered businesses aren’t actively using the bank’s digital services—presenting an opportunity to improve adoption and usage
Pain points with digital channel
Login & Access Issues
Difficulty logging in due to password resets, MPIN generation problems, and authentication failures
Net Banking Registration Hurdles
Users struggle with onboarding and activating their accounts online
Unclear Transaction & Payment Status
Delays or lack of clarity on payment status lead to repeated queries
Profile & Contact Updates
Difficulty in updating essential details like address and email, leading to communication gaps
APP OBJECTIVES
A truly comprehensive digital business banking platform must
Provide a one-stop seamless experience for business banking, management and growth needs
A future ready, scalable and open-banking ready platform
Have a DIY-first approach to onboarding, management and transactions to increase active usage
Ensure hyper-personalization through data-driven interactions
Offer a intuitive and seamless experience for busy business owners for quick and efficient actions
DESIGN PHASE
Design approach for IRIS Biz
Clean, Modern, and Modular Layout
Designed for scalability and optimized to handle the platform’s dynamic structure and user needs
Easy to understand Information Hierarchy
Ensuring vast data is structured intuitively to perform key tasks without overwhelming users
Minimal & Modern Visual Language
A sleek, visually appealing yet practical design that enhances usability and efficiency
Smart, Contextual Nudges & Interactions
Simplifying complex tasks with intuitive interaction patterns and nudges for improved decision making
Existing User-Centric Adaptation
Design structure inspired by the existing portal to minimize the learning curve for current users
IDEAS & CONCEPTS
Exploring initial ideas
Concept 1
A product-centric dashboard complemented by an business insights dashboard dedicated to monitoring business activities
Concept 2
A need based personalised approach where users select their needs during onboarding leading o a customised widget based dashboard
Concept 3
A unified experience based dashboard. Banking + business + growth at your fingertips
DESIGN EXECUTION
Building the design system
To ensure consistency, scalability, and efficiency, we developed a robust, modular design system for IrisBiz
FINAL DESIGN
Bringing all of them together
DESIGN EXECUTION
Wireframing solutions
30
Modules designed for phase1
FINAL DESIGNED SOLUTIONS
Designing solutions for enhanced usability
Quick and seamless onboarding
Simplified onboarding with a fast, paperless, and self-service process ensures faster activation, fewer drop-offs, and a frictionless start for businesses
Unified, scalable and efficient dashboard to manage banking and business with ease
-
With a single login, the dashboard enables quick access and seamless switching between products for greater efficiency
-
Product-specific contextual quick actions designed to accelerate task completion
Effortless authorization at finger tips
A seamless and intuitive authorization flow that simplifies access control while making approvals faster and hassle-free for users
Invest with confidence, instantly
A streamlined Fixed Deposit journey designed for simplicity—start in just a few steps with clear options, transparent rates, and instant confirmations.
UPI collections, simplified
Seamlessly collect payments with UPI—quick, secure, and hassle-free, ensuring a smooth transaction experience for businesses
Instant fund transfers, Maximum convenience
A streamlined fund transfer experience that ensures speed, and ease of use for all transactions
Results and outcome
50k+ Downloads
within 2 months of the launch
Avg. rating of 3.5
on play store and app store
32 NPS Score
first 2 months
Reflecting on the journey
Simplicity wins
While it's tempting to experiment with trendy and unconventional designs, the real value of design lies in solving user problems. Keeping the focus on user needs ensures solutions that are intuitive, functional, and effective
Effective collaboration & timely execution
Projects with tight timelines require continuous alignment between teams and proactive stakeholder communication. Regular updates, structured planning, and clear timelines help streamline execution while ensuring a smooth, impactful delivery
Feedback fuels improvement
Engaging all stakeholders early—through wireframes, prototypes and testing helps refine solutions, minimise revisions, and create better experiences.
